Wednesday, March 20, 2013
Monday, March 18, 2013
The Government Museum on Pantheon's Road, Egmore, provides evidence to the
contrary: a huge radio broadcasting transmitter (visit
chennaimuseum.orgfor details) bearing the trademark of Walter Rogers &
Company, on display
at the museum, is the surviving symbol of an effort, largely orchestrated
by amateur radio operators, to keep 'experimental radio broadcast' going in
Madras. As part of this exercise, the very first transmission in Madras
went out from this instrument through the call sign 2GR, on July 31, 1924.
[Alokesh Gupta, New Delhi, Via dx_india YG]
The magic of numbers can't be replaced by anything else; however, exchange4media takes a look at how advertisers and broadcasters can make the best of radio in the absence of measurement.
"While we have limitations in measuring the output of the communication due to limited markets, nothing stops us from measuring the outcome of the communication. Let's go back to basics," said Vidyadhar Kale, GM, Maxus Mumbai.
Broadcasters can look at case studies wherein a particular brand or a brand of the same category connected to its TG through radio and develop benchmark or guidelines for the response. "It will also be handy in deciding the weight for the radio campaign such as # spots, day parts, etc. as well as form of the communication such as commercial spot, RJ mention and other creative elements," added Kale.
Play off the strengths
No matter how glossy and glamorous services print, television, outdoor and digital can offer, there are a few element available only on radio. Banking on the strength of the medium will help advertisers play safe.
Radio not only enables advertisers to target narrowly but also complements other media such as television, thus creating immense recall value for the TG. Also, radio is the only talking interactive medium, which gives it a very strong identity of people's voice.
Commenting on the strength of radio, Bino Isaac, Vice President, Lintas Media said, "If any advertiser has to create a local connect or any promotional campaign in specific market, then radio is used. Radio is still a localised medium that can give you immediate results, if used properly."
Thus, use the medium for what it is known for and assign it a role with a focussed objective.
Every campaign and every property created for radio might not be measureable. Strong and smartly packaged content can function as the safe card for advertisers and broadcasters for it might be able to communicate with the listeners from various points.
Radio has grown way beyond the traditional terrestrial station. Broadcasters now have digital and mobile presence, enabling them to offer 360-degree campaigns to advertisers. Radio players also have the option of creating activations and other BTL activities to offer a complete package. Thus, integrated content that conveys the brand's message effectively and relevantly through every touch-point will help advertisers create efficient communication that will click with the listeners.
Absence of measurement should not be a reason to hold advertisers back from investing in radio. Smart use of resources and an inbuilt metrics (by broadcasters and advertisers) can help marketers utilise radio to its best.
collaboration with OneWorld Foundation India from Tuesday, 19th March.
Tuesday, March 12, 2013
digitisation plans. The event will be opened by Mr. Yogendra Pal, Honorary
Chairman of the DRM India Chapter and Mr Sanjay Das, Senior Vice President
at Media Mughals.
Amongst the day's activities, All India Radio Engineer-in-Chief, Mr
V.K.Singla will outline the AIR roll-out schedule and senior members of the
DRM Consortium will deliver short presentations on the benefits of the DRM
radio standard, for listeners, broadcasters and the Indian radio industry.
The speakers will also explain the business and marketing opportunities
related to the digitisation of radio in India, encouraging the invited
audience from across the media, to communicate key messages to the Indian
population in a bid to prepare for the future digitisation.
The new DRM digital radio technology will provide Indian listeners across
the country access to more content choice with improved sound quality, as
well as access to digital features such as text news, sports results and
automatic disaster warning in multiple languages.
DRM Chair, Ruxandra Obreja said: "As the digital roll out is starting to
gather pace, the DRM consortium, All India Radio and Media Mughals want to
bring the message about the digital advantages to listeners, the need for a
transition timetable and the engagement of the broadcast and telecom
Digital Radio Mondiale Workshop for the Indian Press
Thursday 14th March 2013 at
Lecture Room 1
India International Centre Annexe,
40, Lodi Estate, New Delhi 110003
14.30 - 17.00 Hrs
If you are from press and would like to attend contact me off the list at
email@example.com or at 9818449395
[Alokesh Gupta, New Delhi, Via DX India YG]
Saturday, March 09, 2013
There are various pictures doing the rounds ofAamir Khan in the ghagra or the tight shirt from the sets of P.K. However no-one has been able to identify Aamir Khan's character in the film. Aamir has strangely also been spotted carrying a radio.
The radio is of olden times and, if sources are to be believed, has an important part in the film. It has almost become like a character, in a sense, and has created curiosity among the audiences. Sources close to the film say, "Aamir had seen this radio in olden times and was very keen to have it. He vaguely described it as one of the oldest radio which was launched."
The production team had a hard time sourcing this radio. They researched and asked a lot of people and finally managed to spot it at Chor Bazaar. This was the closest radio they found to what Aamir had described.
We wonder what is the secret plot behind the radio?
More story on http://articles.timesofindia.indiatimes.com
Jaisakthivel, ADXC, Tirunelveli, India
"EGoM, on Wednesday, cleared the proposal sent by I&B ministry for some changes in the RFP (Request for Proposal) for auction of FM radio in phase III and we will issue auction guidelines soon," I&B Secretary Uday Kumar Varma told reporters here on the sidelines of CASBAA India Forum 2013.
An Empowered Group of Ministers (EGoM) on spectrum headed by Finance Minister P Chidambaram had met yesterday on issues related to spectrum auction among other things.
"We should be able to complete the auction of all the 839 radio stations this year," Mr Varma said.
The clearance will help in setting up of 839 new radio stations in the country and will help the government garner revenues to the tune of Rs 1,500 crore, he added.
Tuesday, March 05, 2013
Monday, March 04, 2013
Bharati. The committee's terms of reference include sustaining,
strengthening and amplification of Prasar Bharati's role as a public
broadcaster, with a special reference to its relationship with Government,
in the emerging context; a review of the status of implementation of
recommendations made by various committees that have undertaken the study
of Prasar Bharati, and suggesting a roadmap for enhancing Prasar Bharati's
reach and potential; digitisation of the archival material in the
possession of Doordarshan and All India Radio, including material from the
Independence Movement era, and the development of enabling infrastructure;
use of new media to deliver digital content; ensuring a wider reach to a
worldwide audience; and any other statutory issue. The committee has
decided to study all relevant areas related to Prasar Bharati, viz., the
Prasar Bharati-Government relationship, technology, business development,
finance, HR & organisation, content & programming, archiving, presence on
social and other new & emerging media platforms, global initiatives,
regulatory mechanism, and comparison with other public service broadcasters.
The committee has invited views/suggestions from the public on its terms of
reference, including in relation to the areas mentioned above. Accordingly,
all interested persons and organisations are requested to send their
views/suggestion by 14th April 2013 at
Online Form - http://www.prasarbharaticommittee.in/feedback
or via post addressed to
PRASAR BHARATI COMMITTEE SECRETARIAT
2nd Floor, PTI Building Sansad Marg, New Delhi-110001
[Alokesh Gupta, New Delhi]