The BBC World Service has relaunched its Tamil website, with new design and features, including enhanced content-sharing functions, a mobile version and an access to archived radio programmes. Revamped bbctamil.com has a wider format, featuring more convenient and detailed content categorisation. Enhanced with the ability to host video stories, the site also features image galleries, a press release from the BBC said.
In addition to the day's radio programmes, users can now listen to archived materials for up to seven days from the day of the broadcast. They can also share content via online social networking sites such as Facebook and Twitter.
BBC Tamil Editor Thirumalai Manivannan said his team is looking forward to even better engagement with the Tamil-speaking online community. "The re-launched bbctamil.com provides the stories and features in a better organised, more consistent and user-friendly way, which, we believe, will make people want to come back to us. And the ever increasing number of those who engage in online social networking will welcome our new content-sharing features," he added.
Every week, about 690,000 people listen to BBC Tamil broadcasts. The BBC's special Tamil-language infotainment output for India's FM market includes sports, business and showbiz bulletins and is available in Chennai via partner station, Big FM.
(Source: Press Trust of India via outlookindia.com/R Netherlands Media Network Weblog)