This is because the platform not only creates a two-way interaction between the source and the receiver but also helps in spreading brand presence through the viral format.
As a result, while Radio Mirchi has crafted a networking setup within its own website to engage listeners, Fever FM has taken up the social networking route to garner incremental audiences.
Detail story on: http://www.indiantelevision.com
Connect more, do more and share more with Yahoo! India Mail. Learn more.. http://in.overview.mail.yahoo.com/
