Sunday, June 24, 2007

New Competition from CRI

[ Photos & Essays Wanted ]
What does Hong Kong mean to you? Is it the enchanting Victoria Harbor? The view from the Peak? Or movie stars such as Bruce Lee, Jackie Chan or Maggie Cheung? Give us your idea in a photograph or essay, as China marks 10 years since resuming the exercise of sovereignty over Hong Kong.
Participants are welcome to submit their articles or photographs through the online forum of Readers can decide on the titles of their submitted works, but the content should be relevant to the stated theme.
The best photos will be included in an online photo album of and may have a chance to be shown on Channel 9 of China Central Television. The best essays will be included in an online collection of stories about Hong Kong by and may be broadcast on the radio channels of China Radio International.
Deadline: July 30, 2007

[ Photo ]1. Images should be no smaller than 600x600 pixels and formatted in JPEG no larger than 1024kbs. 2. Please retain your original files in case you are asked to provide them. 3. Please include a description in English of your photo, including when and in what situation it was taken.

[ Essay ]1. The essays must be written in English. 2. Each essay should contain no less than 250 words.

Monday, June 11, 2007

93.5 Suryan FM ties up with public buses in Jaipur to air station

Sun Network's radio venture, 93.5 Suryan FM (SFM), has tied up with the public transport luxury style star buses in Jaipur to air their station.
The station has been authorised to use 25 such buses and incorporate their branding on the vehicle. The aim is to increase listenership figures for the station.
"We have recieved permission to air 93.5 SFM in 25 buses across Jaipur. We have also branded the buses both outside and inside," says 93.5 SFM manager business development V.Sridhar.

Estimated to reach an audience of 14,00,000 within a month, the service will be operational from 7 am to 11 pm.
An official announcement issued by the station states, "Bus payouts in Jaipur gives us exposure to a minimum of 14,00,000 audience in a month and will help us during ILT or Ram if it happens in that city."
The city to be targeted next is Hyderabad, where a similar activity will be run.

SFM is positioned as a youthful hit station catering to SEC A, B and C audience.
It is currently operational in Hyderabad, Bangalore and Jaipur and will roll out 45 more stations, with Bhubaneswar next on the cards.

Wednesday, June 06, 2007

BBC's infotainment updates on Radio One Chennai

FM channel Radio One will ginger up its content with non-news infotainment updates in Tamil by global major BBC. Announcing a tie-up with BBC for providing content, Mr L.V. Navaneeth, Station Head, Radio One-Chennai, said the new 20-minute infotainment updates will be aired once in 20 minutes during the `breakfast show' from 7 a.m. to 11 a.m. from June 6. In other words, the infotainment capsules and `breakfast show' features such as film songs, will alternate every 20 minutes.
"In a couple of months from now, this will be aired throughout the day as we have been doing in Delhi and Mumbai," he said.
Changes in programming
That apart, the channel has also made changes in its programming mix to ensure its core promise — pure entertainment — with slice of life or humorous titbits once in every 20 minutes.
According to Mr Navaneeth, the 20-minute plan was conceived after a study that says no one listens to one channel for more than that period of time.
The channel has roped in popular RJ Suchitra to host the breakfast show.
Talking about the programming partnership with Radio One, the BBC's Business Development Head, Asia-Pacific, Mr Neil Curry, said the non-news infotainment updates would focus on business, sports and entertainment.
According to him, outside the UK, 183 million listeners tune into BBC at least once in a week.
`Open to partnership'
Asked whether BBC would form similar partnership with other FM channels, he said BBC is open to the idea, "but only in towns that are not covered by Radio One".
BBC has 20 per cent stake in Mid-Day Multimedia, the promoter of Radio One.
The company has licenses to operate FM stations in four metros and big cities such as Bangalore, Ahmedabad and Pune.